CalMHSA Stigma & Discrimination Reduction Campaign

CalMHSA’s Stigma and Discrimination Reduction campaign is dedicated to educating the public about stigma and discrimination towards people with mental health challenges, and with the objective of achieving a reduction in stigmatizing attitudes towards people who are dealing with a mental illness.

Part of this campaign is focused on young Latinos ages 14 – 24 who prefer to communicate in Spanish, and for whom CalMHSA has built a Spanish-language website that offers an interactive forum that is a safe place where young people can share difficult moments ( Peer moderators are available to answer questions, provide guidance to the young people and resources if needed.

CalMHSA is looking for community partners who can help them promote this site and get the word out to your Spanish-speaking communities. They offer materials, both in printed form for distribution as well as in electronic form, at no cost to the organization. The Toolkit contains samples of the free materials available to promote ReachOutHere and BuscaApoyo in your communities.  Included in the packet is an order form to request these materials.  Materials include an 11” x 17” poster, 8 ½” x 11” flier, a 4” x 6” double-sided take-one, a pocket resource card and a sticker.  These resources can be utilized at community events, local organizations and in your office.  Also included in the Toolkit is a CD with electronic files of all materials (for future reproduction), plus radio spots and web banners, for potential inclusion in organizations’ websites and/or newsletters.

If you would like any of these materials, either in English or Spanish, please fill out the attached order form with your information and send to Marguerite Cueto via email at  Also attached is a sample of the Spanish Take-One.

If you have any questions, or to order a higher quantity of materials, please contact Marguerite Cueto at 415-242-2407